Google Analytics Tracking including the following:
1. Use cross-domain tracking so we can follow the user flow all the way to conversion.
2. Track conversions.
3. Get eCommerce data (i.e., donation amount) which we can then associate with each conversion, so organizations can calculate our ROAS
Google Analytics // Information on Events
Events being Tracked:
Similar to Facebook Pixel, we are tracking the following:
- Initiate Checkout
- Complete Registration
- Add Payment Info
- Donate (or Purchase)
- Subscribe (monthly giving - if possible)
- View Page/Content